Paid Search

Reach the right people, in the right place, at the right time.

Understanding Paid Search Services

If you are looking to expand your business, you might have heard about paid search services. Paid search, also known as pay-per-click (PPC), is a type of digital marketing that allows you to place your ads on search engine results pages (SERPs). With paid search services, you only pay when someone clicks on your ad.

Paid search services can help you reach your target audience and increase your website traffic. However, it is important to understand how it works and how to make the most out of it.

Developing an Effective PPC Strategy

Developing an effective PPC strategy is crucial for any business looking to get the most out of their Paid Search Services. A well-planned PPC strategy can help you reach your target audience, increase brand awareness, and drive conversions. We will work with you to define your goals, choose the right keywords, the right audience, create compelling ad copy and utilise remarketing tools.

Understanding the Costs of Paid Search Services

While the exact fees for paid search services can vary depending on the provider and the scope of the project.

One of the primary factors that can impact the cost of paid search services is the complexity of the project. If you’re looking to target a wide range of keywords or run multiple campaigns simultaneously, the cost may be higher than if you’re only targeting a few specific keywords.

Another factor that can impact the cost of paid search services is the level of competition in your industry. If you’re in a highly competitive industry, you may need to explore various tactics in order to see results.

How Paid Search Services Impact Sales and Revenue

Paid search services can have a significant impact on the sales and revenue of your business. By using paid search, you can increase the visibility of your products or services to potential customers who are actively searching for them. This can lead to increased traffic to your website, which can in turn lead to more sales and revenue.

Paid search can also help to improve the overall visibility of your brand. By appearing at the top of search engine results pages, you can increase brand awareness and recognition. This can lead to increased trust and credibility among potential customers, which can in turn lead to more sales and revenue.

Another benefit of paid search is that it allows you to track and measure the effectiveness of your advertising campaigns. By using tools such as Google Analytics, you can monitor the performance of your ads and make adjustments as needed. This can help to ensure that your advertising campaigns are always optimised for maximum effectiveness.

What is CRO?

When it comes to paid search services, maximising your ROI is key. One effective way to do this is through Conversion Rate Optimisation (CRO). CRO involves improving the performance of your website or landing page to increase the likelihood of visitors taking a desired action, such as making a purchase or filling out a form.

By optimising your landing pages, you can increase your conversion rate, which in turn can lead to a higher ROI. For example, if your current conversion rate is 2% and you increase it to 4%, you have effectively doubled your ROI.

How are PPC ads monitored?

If you’re investing in paid search services, it’s important to conduct regular PPC audits to ensure that your campaigns are performing optimally. A PPC audit can help you identify areas for improvement and refine your ad campaigns to boost website performance and ROI.

An audit can help identify campaign weaknesses, while allowing you to refine your campaigns, ensure compliance and increase your ROI.