National SEarch

Reach the right people, in the right place, at the right time.

The Importance of National Search

If you are looking to improve your online visibility on a national scale, then National SEO services are the right fit for you. These services are specifically designed to help you reach a larger audience across the country, and improve your website’s ranking. National SEO services involve a range of techniques and strategies that are tailored to meet the unique needs of your business.

National SEO vs Local SEO

When it comes to search engine optimisation, there are two main strategies: national SEO and local SEO. National SEO is the practice of optimising a website to rank higher in search results for keywords or phrases that are relevant to a business’s products or services on a national level.

Local SEO

Local SEO is all about targeting potential customers in a specific geographic area. This is especially important for businesses that rely on foot traffic, such as restaurants, retail stores, and other local businesses.

National SEO

National SEO, on the other hand, is all about targeting potential customers on a national level. This is typically done through optimising a website’s content, meta tags, and other on-page elements, while taking advantage of multiple platforms to further establish your brand.

Advertising Support

Alongside our SEO strengths, we have great relationships with many of the top media owners in the country, including Radio, TV and Out-of-Home advertising. If you are looking to further strengthen your marketing campaigns through other mediums, we can manage this process and work with our media partners to deliver an effective campaign.

Role of Social Media

Social media can play a significant role in SEO. While social media does not directly impact your website’s search engine rankings, it can indirectly help boost your online visibility and traffic.

When you share content on social media, it generates social signals such as likes, shares, and comments. These signals contribute to building trust and customer loyalty, driving brand awareness and exposure, and increasing your website’s referral traffic.

Social media platforms also provide an excellent opportunity to engage with your audience, build relationships, and establish yourself as an authority in your industry. By regularly posting relevant and valuable content, you can attract and retain followers who are interested in your products or services.

Can new businesses stand against the bigger companies?

New businesses should not be afraid to challenge the highest ranking competitors in their industry. While it may seem daunting to compete with established businesses that have been around for years, it’s important to remember that search engine rankings are not set in stone. New businesses can use SEO strategies to improve their visibility and attract more organic traffic, even if they are starting from scratch. By targeting long-tail keywords, creating high-quality content, and building a strong backlink profile, new businesses can gradually improve their search engine rankings and challenge their competitors. It’s also important to focus on providing a great user experience and building a strong brand identity to differentiate from competitors.

What’s the difference between e-commerce and national SEO?

While there are some key differences between national and local SEO, there are also some similarities. Both strategies require a strong understanding of the target audience and the keywords they are searching for. Both also require a strong focus on creating high-quality, relevant content that is optimised for search engines.

However, the main difference between the two is the level of competition. Local SEO tends to be less competitive than national SEO, as there are typically fewer businesses competing for the same keywords in a specific geographic area. National SEO, on the other hand, can be more competitive, as businesses from all over the country are vying for the top spots in search results.