WHAT IS DIGITAL PR?
Digital PR – some call it ‘outreach’ while others call it ‘modern-day link building’… In a nutshell, it’s sharing key news, stories or information about your business that journalists are encouraged to share, driving potential customers to your site.
Ideation
This is where the magic happens. Let our creative team take care of this for you.
Campaign management
From ideation to bringing in that coverage and those links – we manage the campaign.
press distribution
Our network of niche relevant journalists mean we have access to full distribution.
Reporting
Monthly reports on coverage, brand mentions and links earned.
REACH THE RIGHT PEOPLE, IN THE RIGHT PLACE, AT THE RIGHT TIME.
WHY DIGITAL PR WORKS
As news stories break, trends shift, and new questions arise, our Digital PR team has the capability to react quickly and capitalise on these opportunities through reactive PR and newsjacking. By placing your brand, products, and services at the forefront of emerging stories, we can produce rapid and effective results.
This approach is more effective than traditional link building strategies because it allows us to leverage current events and trending topics to generate buzz and drive traffic to your website. Additionally, it helps to establish your brand as a thought leader in your industry, and builds trust with your target audience.
BUILT WITH YOU IN MIND
We take pride in crafting unforgettable stories that capture the reader. However, these stories are not created without purpose. Our goal is to enhance brand recognition, generate high-quality links to boost organic performance, create a social media buzz, and support your ROI. We tailor our strategies to align with your brand’s goals and to have a long-lasting impact.
BE SEEN, BE HEARD
As an industry expert, it’s important to showcase your knowledge and expertise. Our PR strategies are designed to make your brand and team the focus of the story. We achieve this by establishing your brand as a thought leader in your sector through thought-provoking content. Additionally, we create a steady flow of trade and local press releases that highlight the story of your business.
The ultimate goal is to secure links and brand mentions on websites that your target audience is actively engaging with. By doing so, we can help you to expand your reach and establish your brand as a trusted authority in your industry.
WHAT’S THE DIFFERENCE BETWEEN DIGITAL PR AND TRADITIONAL PR?
While traditional PR leans more towards getting your articles shared through various print and broadcast publications, digital PR aims to do the same thing but on the web. Think of all the news articles you see online. This directly impacts your website’s Google ranking by generating high-authority backlinks to your website.